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Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Developing Your Training Program (Audio)
$99.00You will start this course by considering what training is, when it is necessary, and what other options are out there. Then, you will learn the ICE method for identifying needs, a seven-step model for instructional design, and tips for building an engaging program. Next, you will walk through the steps of program design, including setting learning objectives, identifying evaluation strategies, choosing learning methodologies, finding content, creating energizers, using assessment tools, developing supporting materials, and testing the program. You will also receive tips on creating a proposal for a training program and building rapport with company sponsors. -
Building an Online Business
$99.00This course will lead you from your idea to your online business. It will take a look at important components such as business plans and marketing while touching upon payments, online marketplaces, and much more. With those topics covered you will have the skills to become an online entrepreneur.