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Branding: Creating and Managing Your Corporate Brand (Audio)
$99.00This course will get you started on the road to creating a perfect brand. You'll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive. -
Marketing for Small Businesses
$99.00This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business. -
Crisis Management: (Audio)
$99.00To begin this course you will learn how to put the right people in place with a crisis management team and appropriate training. Then, you will learn how to identify and assess crisis risks, develop a response process, and gather appropriate resources. You will also learn how to respond to, document, and investigate crises, establish an emergency operations center, create a continuity plan, and recover from a crisis.